Goggle New Verified Calls 2020

Hello guys, Welcome to our new blog today we are discussing about the new verified calls feature in android and presented by Google so lets get started 

Some of the key points of this feature are as follow  all the below information are taken from official article of google.

Enhancing the customer experience with Verified Calls

Businesses call millions of consumers every day, but many consumers don't answer calls unless they recognize the caller. Calls from unverified phone numbers can also cause stress as scam call rates increase.

 The Verified Calls feature in the Phone app increases call answer rates, builds trust, and helps consumers by presenting calls from legitimate businesses with verification, branding, and call reasons.

Making calls safer and more purposeful

When participating businesses place calls, Verified Calls establishes trust by confirming the identity of the businesses in real-time so users can be confident that calls aren't spoofed. Users receive enhanced experiences with the caller business name and logo, verification badge, and the reason for the calling, setting the ground for a successful engagement.

Expanding Business Verification to SMS

While increasing text and phone call fraud continues to affect consumer trust, Google can enable trustworthy communications between users and businesses.

Similar to how Verified Calls enhances calling experiences, Verified SMS makes SMS messaging safer and more trustworthy by adding sender verification and branding to business SMS messages.

 Many brands—like 1-800-Flowers, Kayak, SoFi and Google Pay—are already sending messages with Verified SMS, and more businesses are signing up to use Verified SMS every day.

 

Verification increases consumer trust

Based on last year’s launch of Verified SMS, which confirms the identity of the business that’s texting you, we learned that verified communication is valuable to both businesses and consumers. A study in the U.S. and Brazil found that Verified SMS increased consumer trust in brands, which significantly improved performance on metrics like likelihood to purchase, brand satisfaction, and likelihood to